Home » How to Grow a Dental Lab Without Advertising: A Michael Senoff Marketing Consultation by Michael Senoff
How to Grow a Dental Lab Without Advertising: A Michael Senoff Marketing Consultation Michael Senoff

How to Grow a Dental Lab Without Advertising: A Michael Senoff Marketing Consultation

Michael Senoff

Published October 26th 2011
ISBN :
Kindle Edition
65 pages
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 About the Book 

Welcome to an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow hisMoreWelcome to an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow his business without spending a lot more money.The story of Ryan’s business is interesting in itself. However, I hope that you will note how I conduct this Opportunity Analysis in order to obtain all of the information that I can so that I can offer possible solutions:Explain the process we will go through to successfully complete this Opportunity Analysis. Ask initial questions such as how much more growth Ryan wants to achieve.Explain what a USP is and how we will begin to articulate why his dental laboratory is unique and better than others.Throughout the recording, you will hear me ask many questions to understand the dental laboratory industry as well as Ryan’s business. You will hear how I ask Ryan to take me through a typical example of the type of work he does from start to finish. Using this method of interviewing can help you to not only understand how an business/industry operates, but will definitely show you the problems that a business owner experiences on a day-to-day basis.You will hear me uncover one great Unique Selling Proposition that Ryan developed for Quality Control. Listen to how I probe as to what all of the components of his technical “checklist” are. We tie his Quality Control process back to our typical example constantly to stay on track and move forward.I also learn that Ryan is pretty unique in that, with offshore business partners, he has developed a methodology to outsource about 80% of his work overseas which not only saves him money, but provides the quality work that is so necessary in the dental business.