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Public Relations: Making A Splash Without Cash Stephanie Seacord

Public Relations: Making A Splash Without Cash

Stephanie Seacord

Published January 25th 1999
ISBN : 9781555714598
Paperback
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 About the Book 

Even if youre a small business with a shoestring budget, Public Relations Marketing introduces you to the value of public relations in an understandable and easy-to-implement way. It teaches you how to be more than a publicist, it shows you how to become a smart public relations marketer. Backed by solid, real-life examples of businesses that got their audiences attention and kept it, it gives you the know-how to effectively speak to todays savvy (and sometimes cynical) media editors and consumers.