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Magnetic Venture: The Story of Oxford Instruments Audrey Wood

Magnetic Venture: The Story of Oxford Instruments

Audrey Wood

Published March 29th 2001
ISBN : 9780199241088
Hardcover
432 pages
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 About the Book 

This text presents the inside story of Oxford Instruments, the first substantial spin-off company from Oxford University, established in 1959. Written by one of its founders, it describes the ups and downs, the mistakes and successes of a growingMoreThis text presents the inside story of Oxford Instruments, the first substantial spin-off company from Oxford University, established in 1959. Written by one of its founders, it describes the ups and downs, the mistakes and successes of a growing science-based company. Over four decades Oxford Instruments grew from its small beginnings in a garden shed to an international company pioneering developments in superconductivity and medical instruments. It has been rightly celebrated as one of Britains business successes, and is now the role model for many later spin-offs. Although the environment for new technology companies has changed much since the early 1960s, many of the problems and challenges for growing science-based firms remain the same. Audrey Wood both tells an exciting story of endeavour and risk-taking, and touches on many issues of importance for todays entrepreneurs. Among these are: the nature of innovation, technology transfer, R&D strategies, marketing, sources of investment, entrepreneurship, university industry relations, changes in cultural attitudes, management styles, growth cycles, and problems of acquisitions and mergers.